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Bob Guerra

With a career solidly based in broadcasting, Bob’s background could best be described as diverse and extensive. He received five nominations from either Billboard or Gavin Magazines as the Operations-Program Director of the Year, winning the coveted Gavin award in 1987. Bob served as the Country Radio Seminar Agenda Chairman in 1993 and on the CRS Board of Directors. For seven years Bob was Director of Operations and Programming of America’s highest billing Country combo, KZLA/KLAC in Los Angeles. After leaving KZLA/KLAC he helped CBS Radio launch “The Arrow” also in L.A. and served as both a consultant to the Program Director and as Afternoon Drive air talent.The former Oldies station jumped from 20th in the market to number two in just two ratings books. When he left “The Arrow” in 1994 he was the number one rated personality in the 25-54 demographic in the market. Bob’s now heard on over 300 radio stations across the U.S. He has also written, voiced, and produced many radio specials for artists such as GarthBrooks, the Dixie Chicks, and Montgomery Gentry.

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