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Good News! Long Live The Twinkie [POLL]

Twinkies
Tim Boyle, Getty Images

Back in November, every Twinkie lover in the USA panicked (including me) when word spread that Hostess was about to go  belly up. That would mean no more of the creme-filled sugary treat that I grew up with as a kid.

Hostess fans were trying to buy up the remainder Twinkies, Ding Dongs and Donettes. Others predicated that the iconic brands would be back on the shelves faster than you think under a different company.

And that seems to be what is happening.

On Monday, the McKee Foods Corp agreed to pay $27.5 million for Hostess’s Drake line, which included the coffee cakes made famous by ‘Seinfeld.’ Yesterday, the company accepted Apollo Global Managements $400 million plus bid for the main brand, which would be Twinkies and all the other treats sold under the Hostess banner.

The Apollo company has some experience in the food business. In the past the private equity firm has bought and later sold Chef Boyardee, Bumble Bee seafood, PAM cooking spray and Gulden’s Mustard and even Pabst Blue Ribbon beer. How beer comes into the equation with all the food is still a mystery to me.

So the next time you sit down for a dinner of Twinkies and PBR you can just call it an “Apollo.” fix. No word yet on when they hit the grocery shelves.

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