Now this has got to hurt! Kim Kardashian was going to be in a Super Bowl commercial for Skechers...but then, they changed their mind. That wouldn't be so bad, I mean really, that's just the way the cookie crumbles. But wait, she was replaced by a dog? Ouch, now that's a bit embarrassing! Skechers rewrote Kardashian’s role for…a French bulldog.

The shoe company hasn't made a statement as to why Kim Kardashian was replaced but, some people are speculating that it might have to do with that nasty ol' bad publicity she received from her short marriage to Kris Humphries.

Kim got us more attention than we ever dreamed,” says Leonard Armato, president of Skechers Fitness. “We have to establish Skechers as more than a lifestyle company.”

Wait a minute, what happened to the saying "Any publicity is good publicity"? I have a feeling that if people didn't know who Kim Kardashian was...they do now!

Check out Kim’s Skechers ad from last year’s Super Bowl below. And congrats to the french bulldog!

[USA Today]