Hey, let's hear it for the economy still crumbling around us!

According to a new British survey... that just might apply over here, too... this year, LINGERIE is a more popular Valentine's Day gift than ROSES.  And it's all thanks to the economy.

To do roses right, after delivery costs, you've spent at least $100.  For that money, you can get some pretty good lingerie.  Which provides a LOT more value.

Sharon Webb is the head of design at a British department store group called Debenhams.  She says, quote, "[Lingerie] is less expensive, lasts longer, and provides hours of fun long after the rose petals have wilted.

"Lingerie is for love on a budget.  It really is the gift that keeps giving."