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Hershey’s Launches Its First New Candy Line In 30 Years

Hershey's first new brand in 30 years launches in the United States
PRNewsFoto/The Hershey Company

Here is an insider’s tip for everyone around the world! In January 2014, Hershey’s will release a new candy line branded “Lancaster Soft Cremes” in the United States.

Although caramels are not new to Hershey, which originally created the Lancaster Caramel Company in 1886, these rich, soft and chewy confections will have three varieties. They are caramel, vanilla and caramel, and vanilla and raspberry.

As one of the millions of Americans who enjoys chocolate as well as caramels, I can’t wait to try each one to see which one i like the best!

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