John Rich

The entrepreneur has found another way to expand his Redneck Riviera brand.

The music business is a high-stakes, high-risk venture, and it's not unusual for things to wind up in court.

The new show will feature celebrities and friends of the country music singer.

John Rich and his grandmother may seem like unlikely partners for liquor manufacturing, but they are now officially in the business.

Yes, he wrote a song about it.

The Big & Rich member already owns a bar, Redneck Riviera, next door to this new purchase.

"Give me a solution, I never hear the solution of what it would be."

The stock has been in flux since the outcry over the ad.

"I have a right to not purchase."

It's hard to believe people actually live like this.

It's one of the most massively extravagant homes we've ever seen.

When Rich had to find someone he trusted to taste his branded liquor, he knew exactly where to turn.