West Memphis Arkansas Police Parody Kendrick Lamar for Recruitment

Just weeks after superstar Kendrick Lamar set the world on fire with his mega-hit "Not Like Us" at the Super Bowl, the West Memphis, Arkansas Police Department has created its version of the song for recruiting purposes.

West Memphis Police Department Goes Viral

The song that received millions of views worldwide after Kendrick's performance was perfect for recruiting new officers to the West Memphis Police Department. According to ABC24, the police department has seen a drastic decline in recruitment and saw this as an opportunity to have some light-hearted fun on social media hoping to recruit at least 25 new officers. The West Memphis Police Department officers posted the video on TikTok which went viral and has already been viewed by millions globally and on other social media sites.

Is It Working?

The West Memphis Police Department's Facebook page has been getting quite a few hits and the phone hasn't stopped ringing since the video was released.

This innovative approach is to reach out to a younger audience of men and women to let them know the importance of serving the community and that they could make a difference in someone's life. One of the key recruitment tools of the West Memphis Police Department is a spruced-up stylish 2023 Dodge Challenger not used for patroling but as a promotional vehicle.

If you would like to become a part of the team and join the West Memphis Police Department, find out more here.

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