Who ever came up with this one is a marketing genius!! Imagine a Coke machine that wants a hug and in exchange? You get a Coke!The hug for Coke machines have been installed all across Singapore. It’s part of a campaign called Open Happiness. When a person gives the vending a big ol’ bear hug, the machine goes into action and delivers a coke!



Coke is spreading Happiness here in the states too! Check out this video at a college campus.



I think this campaign could even turn the hearts of  “The next generation“! Which brings to mind the age old question: Coke or Pepsi?